Steps are being taken by National Australia Bank to offer a fairer and more effective service to customers.
National Australia Bank (NAB) has highlighted the efforts it is taking to make
Australian banking a fairer process.
Speaking at National Consumer Congress 2010, personal banking executive Lisa Gray revealed how the organisation has looked to develop "a fair 'value exchange' between us, our customers, our people, our shareholders and the broader community" over the past 18 months.
This has seen NAB concentrate on improving its relationship with consumers, with Ms Grey noting the bank has removed overdrawn fees on some of its most popular transaction and savings accounts.
And where there are charges in place, she states "they must be clearly explained".
In other efforts to provide a better service to consumers, NAB has started offering free SMS alerts to advise people if they are about to go overdrawn on their
credit card or account - "so they are in control".
Such moves appear to be paying dividends for the company, as its NAB Classic Banking product recently won the Choice Award for best low-fee
bank account.
By Ashley King
